Every day, over 50 million European households rely upon our products and brands. Our essentials cover all the household basics, from the morning bathroom routine, to cooking and cleaning. This is why we have merged our products and brands under a single name that embodies our impact and mission: Dayes (Everyday Essentials).

Our products are essential to easy living. As such, our mission is to supply products that make daily life easier, more pleasurable and sustainable. In this way, we make a positive impact on our society and planet. Innovative, appealing and affordable.